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EMAIL GUIDELINES. EMAIL STYLE GUIDE. The emails that you send to outside audiences, such as prospective students or community partners, are important. Focus your message. Some of the most effective emails have one clear message. · Be concise. Reduce the length of your email until you can simplify no more. How do I use the guide? Whether you're a marketer, designer, developer, salesperson, or agency, this guide is a resource for building emails at Treehouse. General Email Tips · Keep text brief and easy to scan because many recipients read email on mobile devices. · Consider what users should do after reading yourThis allows those sub-brands to be strongly expressed without diluting the parent brand. Skidmore College | EMAIL MARKETING BRAND GUIDELINES. Page 6. /03. Please use it as a reference when you're writing for Mailchimp. This guide goes beyond basic grammar and style points. It's not traditional in format or content Please use it consistently. There are two sections to this guide: • Best practices. • Style guidelines. 1. UCCS Email Marketing Style Guide

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